Upper Lip Wrinkles

Want to look good on your first date? Give your partner a couple of beers and your wrinkles and other skin imperfections will magically disappear!

That’s the advice of researchers in Scotland who found that the “beer goggles” effect may have a scientific basis. In that case, beauty is indeed in the eye of the beer holder.

The “beer goggles” effect refers to the infamous phenomenon wherein members of the opposite sex appear to be more attractive when more beer is consumed. At first, scientists thought this was simply the result of too much alcohol that distorts one’s perception of reality. However, researchers found the precise manner in which beer affects the brain.

At the International Congress on Behavioral Medicine in Finland, Professor Barry Jones from Glasgow University’s psychology department and his fellow academic Ben Jones from St. Andrews University said alcohol stimulates the nucleus accumbens, the part of the brain that judges facial attractiveness. Men and women who consumed moderate amounts of alcohol often found the faces of the opposite sex 25 percent more attractive than their sober counterparts.

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